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Custom Medical Animation Process

Audience and Learning Objectives

  • Who is your audience?
    – Investors
    – Salesforce
    – Physicians
    – Patients / lay audience
  • What do you want them to learn?
    – Features and benefits of your product?
    – How it works?
    – Key differentiators from other products?

Scope, Terms and Fees

  • We work with you to balance scope, terms, and fees to make sure you meet your goals within your budget.
  • The scope is determined by focusing on key priorities and content outline, and then estimating the optimal length of the animation.
  • Cost effective corporate terms are used to match your needs.
  • Our fee is based on $250/sec of final run time of HD animation plus any custom modeling.

Written Proposal

  • Options with scope, terms, and fees to match your priorities.
  • Exhibits with preliminary suggestions, storyboard thumbnail drawings, and/or script drafts are often part of the written proposal.

Client Materials and Research

  • We review your existing product manuals, marketing materials, and schematics.
  • Your pre-existing CAD (Computer Aided Design) 3D model files help assure technical accuracy.
  • Research by our team ensures scientific accuracy and provides a preliminary survey of similar visual solutions.

Story Outline and Script

  • Detailed outline of content with key points and priorities.
  • Preliminary draft script is either provided by you or can be created by us to get started.
  • We then revise until approved.

Storyboard and Motion Test

  • Storyboard of images that depicts all the key visual steps in your story.
  • A motion test provides a preliminary online video allowing you to make early decisions about the pace and flow of your animation.
  • Your feedback at this phase allows us to work together to brainstorm the best visual solutions possible without increasing the cost because of late changes.

Modeling, Lighting and Texturing

  • Models from our collection and other databases are reviewed. Pre-existing or customized models may be selected. Anatomy models from our collection have been used for clients including:
    – American College of Cardiology (ACC)
    – US Food and Drug Administration (FDA)
    – American Society of Echocardiography (ASE)
    – US Centers for Disease Control (CDC)
    – Heart Rhythm Society (HRS)
    – GE Healthcare
  • Lighting, coloring, and texturing these models creates the desired look and ­feel and can relate to your branding color schemes or be customized for a unique powerful impact.
  • Receiving feedback on rendered key frames keeps you in control.

Animation

  • Final movements of tissue, molecules or devices are rendered.
  • Interactions are visualized with atmosphere, camera effects, shadows and reflected lighting.
  • 24/7 access to your private web portal to view the versions as they come hot off the press.

Post Effects

  • Titles and labels
  • Voice over
  • Music and audio effects
  • Addition of logos and other graphic elements.
Contact to discuss our services 859-225-6400

Custom Medical Animation

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