Medical Accuracy Matters
Medically accurate marketing visuals are a vital component of building trust in your brand and products during all stages of product development. Cook Medical relies on Medmovie to create accurate animations of their products including:
- careful attention to device details and physical properties.
- strict adherence to instructions for use.
- realistic and clear depictions of human anatomy and tissue interactions.
Learn more about a case study and the 5 ways accuracy matters below.
Case Study: Entuit Gastrostomy Tube
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In this procedure animation, the Entuit Gastrostomy Tube anchoring system is shown creating stable approximation of the stomach to the abdominal wall during stoma dilation and insertion of a gastrostomy tube. The tube’s inflatable cuff and adjustable fastener allows the tube to remain comfortably and securely in place. One of the challenges of accurately showing these functions is that the device has unique features both inside and outside the body. The creation of dynamic cross-sectional models that fit within our 3D anatomy and adept camera moves allow the viewer to seamlessly appreciate how the device in works in a way that could not be captured with video or live demonstrations.
5 Ways Medical Accuracy Builds Trust in Your Brand
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Medically accurate marketing visuals are a vital component of building trust in your brand and products during all stages of product development:
- Securing Investor Relations: Overview animations with an accurate portrayal of your product helps convey a clear vision of your product differentiators and that you can successfully bring your product to market.
- Consistent Sales Force Training: Accurate sales multimedia media ensures your sales team has a unified vision and can deliver your message.
- Boosting Sales: Visual sales tools helps your team deliver key information about your products features and benefits to quickly and efficiently capture buyers interest.
- Effective Physician Education: Procedural animations teach physicians how to use your products safely and effectively, bridging the knowledge gap between current practice and the newest techniques.
- Educating Patients: Clear and accurate patient materials educate patients and foster their trust in the safety of your product.
At Cook Medical, our Brand is Accuracy. It’s essential that our medical products be illustrated accurately within the anatomy. Medmovie consults and collaborates with us to create outstanding custom medical animations. Now, after over five years of collaboration, Medmovie has become our preferred animation partner.
Bud Vibbert, Multimedia Manager
Cook Medical
Cook Sialocath Inflamed Duct Treatment
Cook Zenith Alpha – Marketing
Cook Zenith Alpha – Instructional
Cook Cervical Ripening Balloon
About Our Team:
Our team of medical animators all have Master’s Degrees in medical illustration which includes a curriculum of coursework and dissection labs in gross anatomy, histology, pathology, and neuroanatomy. Our team has years of specialized experience exclusively creating medical and scientific animation. Our 3D anatomical medical models have been revised and validated over many years for our trade association clients including the American College of Cardiology, American Society of Echocardiography, US Food and Drug Administration, Heart Rhythm Society, and American Heart Association. Our experience in custom animation and our collaborative process ensure a medically accurate custom animation for your target audience.